catalogs

Creating catalogs for my clients is like crafting a masterpiece. First, I decide if the catalog should spotlight specific products or target particular verticals, setting the project's course. Then, I dive into competitor research, explore the industries that would benefit most from my client's offerings, and meticulously lay out the catalog, always with print reproduction in mind. I conjure digital lifestyle imagery to boost engagement, showcasing products in realistic, captivating scenarios. Every step of the way, I ensure that each catalog element perfectly aligns with my client's branding and marketing goals. The result? A high-quality, visually stunning catalog that effectively communicates the value and benefits of my client's products and solutions to their target markets.

2gc's "Why lg" campaign

In the "Why LG?" project, I categorized LG's newest commercial products and solutions to create a targeted and impactful marketing campaign based on their application and relevance to different vertical markets.
I crafted compelling copy that addressed each market's unique needs and challenges, highlighted LG's unique selling points, and digitally created realistic lifestyle images that showcased the products within each vertical, presenting the products in a manner that resonated with potential customers.
The "Why LG?" campaign reinforces the brand's leadership and innovation across various industries. This resulted in increased customer inquiries and positive feedback from stakeholders.

catalogs

2gc's "Why lg" campaign

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